What does your brand say when you’re not there to speak for it? Entrepreneur, business owner, artist, employee, manager, we all make our living from a brand, in some shape or form. We also rely on people to choose us ahead of the competition. Their choice is based on an impression, followed by a communication and an experience. Making an impression gives us a chance to talk. The opportunity to talk then enables us to convince people to choose us. What sort of impression is your brand making?