Better Money – Where research & capital converge for good

Y Analytics is a financial investment organisation that aims to help investors better understand social and environmental impact in order to make better-informed investment decisions that create sustainable development goals.

They approached us to create a brand identity that visually articulates this convergence.

logo design

The logo’s appearance is almost organic & tree like, suggesting growth. It also has the appearance of the downs and ups of a graph to suggest the path of financial progress.

Maryanne Hancock CEO Y Analytics

Maryanne Hancock – Chief Executive Officer (photo courtesy of Y Analytics)

Logo artwork Y Analytics

From the initial logo identity the Y Analytics brand identity has developed and grown.

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