Better Money – Where research & capital converge for good
Y Analytics is a financial investment organisation that aims to help investors better understand social and environmental impact in order to make better-informed investment decisions that create sustainable development goals.
They approached us to create a brand identity that visually articulates this convergence.
The logo’s appearance is almost organic & tree like, suggesting growth. It also has the appearance of the downs and ups of a graph to suggest the path of financial progress.
From the initial logo identity the Y Analytics brand identity has developed and grown.
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