For this project we were on board from the beginning. Initially taking a brief from the client as to the direction that they wanted the logo to take. A number of options were produced and the chosen logo had the required sense of “Irishness” requested. The concept of three hand rendered C’s representing a coming together of the community, commerce and Charlestown was durable and memorable. The next step was to work with the shopping centre team of architects and signage specialists. From there we co-ordinated the launch program including outdoor advertising, livery, point-of-sale, brochures and C/Style the Centre’s free magazine. AMPVisual were involved with many of the in-store promotional activities as well as with the direction and production of TV and radio advertising campaigns.
A Promotional brochure with commissioned model photography and design.
The Charlestown logo featuring 3 interlocking spirals appeared as separate colourschemes and also as a solid foil metallic.
This bespoke brochure to aid unit rentals featured french folds and thread stitching binding.
The Charlestown centre also contained a residential district and a set of co-ordinated promotional materials was also designed for this with its own sub-identity and colourschemes.
Commissioned photography with integrated flora and fauna was the theme of these promotional advertising posters.