For this project we were on board from the beginning. Initially taking a brief from the client as to the direction that they wanted the logo to take. A number of options were produced and the chosen logo had the required sense of “Irishness” requested. The concept of three hand rendered C’s representing a coming together of the community, commerce and Charlestown was durable and memorable. The next step was to work with the shopping centre team of architects and signage specialists. From there we co-ordinated the launch program including outdoor advertising, livery, point-of-sale, brochures and C/Style the Centre’s free magazine. AMPVisual were involved with many of the in-store promotional activities as well as with the direction and production of TV and radio advertising campaigns.
