Firefly sell unique mobile phones that can be used safely by children – they work by only being to make and receive calls and messages from specific phone numbers selected by the parent. We put together a colourful identity for them that had strong recognition values and that was highly adaptable and we then applied it across all the phones’ packaging, the promotional material and media. We also designed and built an interactive website that educated parents as to the phones’ value and that encouraged parents to tell their stories about the phone and its uses.
