AMP Visual

This is an identity for a noodle bar complete that was a twist on the iconic Fu Manchu – a fictional character who first appeared in novels in the 1930s and who has come to represent a comic evil criminal mastermind who lent his name to the Fu Manchu moustache! Unfortunately this project didn’t proceed!

This identity and logo was a highly adaptable icon-based system and as part of the brand identity, it was both playful and entertaining. Unfortunately though this project didn’t proceed!