u2_nloth

U2 – No Line on the Horizon – Album Design

From the inception of this project the title was – No Line on the Horizon – it meant many things to us, but mostly it meant the removing of any barriers, a longing to return to a perfect moment, or release. We discovered the beautiful photograph by Hiroshi Sugimoto, ‘Boden Sea, Uttwil’. This velvet image of Sugimoto’s was set very simply in a white surround to make the cover. We added then the equals mark idiom, as a form of title. It sits above the image on a different plane, a different language – that of mathematics – but universally understood nonetheless. The implication of parallel forces is there; of nature and human natures, light and dark, harmony and discord.

We followed through with the rest of the packaging which included photographs of the band by Anton Corbijn taken in Dublin and Fez, Morocco. The packaging also included a special limited edition box set and a 2-disc digipak, for which we devised an interesting folding that always kept the same horizon line throughout, it that also included a folded poster.