We were involved in this multi-facated promotional project from the ground up, having been involved from the initial meetings. Largo Foods provided a box of documents and photographs taken throughout their history which formed the basis of the photo-collages along with a series of CGI images of the bold Mr.Tayto in various guises. The book hit the number one best seller list and proved to be one of last year’s big successes. We then produced all the various ongoing implementations for the nationwide promotional campaign which included 48 sheet posters, revised livery designs for Largo’s Bus, Truck livery and all POS collateral.
The Man Inside The Jacket – a marketing campaign in the form of a retailed hardback book – required extensive promotional advertising campaign that translated across a wide variety of sites — from billboards through to buses.