Having been involved from the very start with U2 – from their first single to the latest 360° Tour merchandise and promotion, the range of stuff that we have produced over the many years include everything from the more obvious elements such as albums and DVD packagings, to the design of onstage graphics backstage signage, tour passes, advertising (indoor and outdoor) as well as for tour and album press advertising campaigns for worldwide usage. This breadth of experience has uniquely equipped us for handling all of a client’s creative needs – both large and small. The knowledge gained has served us well in providing the wide range of design and brand management services required by a major client.
This 354-page coffee table biography of the U2′s incredible career was published by Harper Collins and was a worldwide publication. We spent a great deal of time in research and design for this once in a lifetime book.
Achtung Baby was one of the U2′s masterpiece albums. We designed both the original album back in 1991 and the 20th anniversary editions in 2011 that was available in six different formats including the Über format which included a replica pair of Bono’s trademark ‘Flyshades’ from the period. Read the blog here.
The band and its record company have remastered and re-released several of the bands back catalogue in bespoke packagings. The Joshua Tree and The Unforgettable Fire remastered re-releases came in a bespoke deluxe boxset complete with CD, 2 DVDs, a 56-page book and a set of litho prints. There has also been made a bespoke 2-CD disc set in a casebound box plus 12 inch vinyl complete with picture innersleeves and a 16-page large format booklet.
The first 3 U2 albums have also been remastered with bespoke 2-CD disc set in a casebound box plus 12 inch vinyl complete with picture innersleeves and a 16-page large format booklet as has Under A Blood Red Sky – the band’s seminal live album from Red Rocks Amphitheatre in Colorado in the US. The accompanying live film Live At Red Rocks was also re-released and re-packaged.
The U2 Popmart tour programme was a multiple award-winning project and it came as a 6-colour, holographic foil die-cut cover complete with a pop-up of The Edge.
The award-winning U2 Elevation tour programme was printed the same size as a 12 inch vinyl and came complete with U2 ‘Elevationair’ travel stickers. Each program had a hand-applied sticker on the front, so every book was slightly different.
The U2 Vertigo tour programme toyed with the tour’s themes of faith and fear and was printed as a large-format book onto a heavyweight recycled paper.
This book is a call to action on behalf of ONE.org and is inspired by Bono’s address to politicians and faith leaders at the National Prayer Breakfast in Washington, D.C.
We have designed much U2 merchandise apparel through the band’s career.
Some memorable merchandise designs have been made such as the U2 3 symbols shirts.
For the U2 Vertigo tour merchandise, we designed a complete range of merchandise from mens and women’s T-shirts through to hoodys, hats and badges.