Vaccaro were a small New Jersey family-based company who manufactured specialist retro-style guitars with a unique patented v-shaped aluminium guitar head and neck. We were commissioned to develop all of their promotional literature and media that was unique in the marketplace. The resulting work utilised metallic inks and effects to mirror the one of the key differences offered by Vaccaro’s guitars, that of their unique split head and was applied to print collateral from stationary, brochure, leaflets, guitar tags, stickers, advertising and posters.
