AMP Visual

We’re very proud to have designed and illustrated this U2 Signature Series limited-edition shirt for Hard Rock. It’s in support of Amnesty International with a portion of the price benefitting its work in support of their campaigning for human rights worldwide and is available in Hard Rock stores.

‘I hope this T-shirt generates loads of cash for Amnesty International and their tireless work towards the release of prisoners of conscience all around the world,’ said The Edge. ‘Plus there’s a guitar on it – so it’s a win-win as far as I’m concerned.’ The shirt is printed on a navy blue EDUN Live T-shirt made from 100% African cotton and was launched to coincide with International Human Rights Day and will be available worldwide.

The slogan on the front of the shirt, ‘Humanity, Justice, Equality’ comes from the headstone epitaph of Susan Brownell Anthony (1820 – 1906), a 19th century American civil rights leader for women’s rights.

The biggest design challenge in Tayto Park was the brief for The Tayto Factory Tour. With an overall objective of injecting fun and energy into the Tayto brand, The Tayto Factory Tour would be FREE to visitors of Tayto Park. AMP Visual were tasked with creating a world class factory tour within a challenging 6 week deadline.

In its first year (2011), the Tayto Factory Tour achieved 154,000 visitors  and 26,000 school tours.

The Tayto brand has been in growth since The Tayto Factory Tour opened and is currently showing 3% total brand growth (Nielsen Markettrack Value,  September 2011).

This is the story of the production of the record breaking 2009 to 2011 U2360 tour, told through band and personnel interviews. It features live band photography from across the tour along with tons of production and on-the-road and band non-performance photography. The book is 256-page hardback with a flycover.

AMP Visual have designed the band’s third album release, entitled #3. The notion of trilogy appears large with this release, with the photo illustrated album front cover of the 3 into 1 band image and the album title. It’s AMP Visual’s second album design for The Script.

AMP Visual have designed The Script’s #3 campaign tour merchandise range.

The design of The Script’s chart-topping lead single Hall Of Fame from the #3 album used a strong iconic band image embedded with the hashtag.

With The Script’s #3 campaign website, we designed a flexible responsive design that drew from the album’s look and feel.

The designs for The Script’s #3 campaign album and single translated into street posters and point of sale.

Alongside the 20th anniversary release of Achtung Baby album, there was a documentary film directed by Davis Guggenheim about U2 and the production of their 1991 album. The band partly recorded the album in Berlin’s famous Hansa Studio where the song “One” was born. The film poster with the iconic photograph of the band’s drummer Larry Mullen looking skyward in harmony with the film’s title, saw him standing beside a broken down East German Trabant car; an emblem of the album and the ZooTV tour. The other image is of a painted Trabant by Thierry Noir parked beside Berlin’s Brandenburg Gate. The documentary film premiered at the 2011 Toronto International Film Festival.

We recently made some cool, grungy U2 T-shirts for retail sale in the US using iconic band imagery and shows from the band’s archive.

We were asked to design some new shirts for pop princess Rihanna live tour. She is a fantastic visual fashion icon, so the shirts are vibrant and punchy.

This is the first EP by young Irish music outfit Square Revolution.

U2′s own website, U2.com, have a yearly subscription offer through which the subscriber gets a gift for signing up. Here’s one we designed; a vinyl-sized 24-page book that also contained 2 CDs full of live tracks from the band’s U2360 tour, with all of the tracks being uniquely chosen by U2 fans through their website.

Bipolar Empire are a young Irish band. They have a huge melodic, powerful sound and a vocalist with a unique voice. They’ve gathered a young eager following and had their first single Tempomanic used for the Irish 2fm radio’s theme tune and for their second single Feel That You Own It they persuaded Katie Taylor the World boxing champion to star in the video. We’ve completed their singles and first album sleeve.

Tempomanic was the Bipolar Empire’s debut single release, and attempts to describe the frenetic and erratic energy of youth. We illustrated this theme with that of a butterfly with its haphazard fragility yet stunning beauty.

Catch Fire are a newly established entertainment event specialists providing DJs, solo and group live performers such as rock bands, singers and instrumentalists. They needed an exciting eye-catching identity. We provided a playful identity with an old ‘Birdcage-style’ mic as the central motif surrounded by red and gold flames and swirls. We applied the identity within a series of promotional collateral and a website.

A mixture of leisure park and animal sanctuary Tayto Park is located beside the Largo foods factory as a family orientated destination. AMPVisual were brought in to implement the collateral branding and merchandising. An number of items have already been produced as a part of this ongoing project. These have included a range of informational and directorial signage. A media information back. A school information folder as well as a range of posters, restaurant menus and venue stationary. All utilized a fresh, bright, outdoor, wildlife graphic with an appropriately dressed Mr. Tayto as the central figure for the imagery. The venue has already attracted a large audience for its many assets.

Tayto Park is a theme park based outside of Dublin. AMP Visual design and brand manage their ongoing promotional requirements. This folder contained a Tayto Park park guide, illustrated map and a ‘golden’ ticket’ to the park in some cases.

On Tayto Park’s opening, they require a high quality promotional item. This bespoke promotional box contained a ‘dangerously cuddly’ toy and printed material as part of the opening park’s promotional campaign.

Tayto Park have a touring double decker bus. AMP Visual’s branding for the park translated to wrap the entire bus.

Here’s an example of Tayto Park’s retail shop product POS.

We have continued to work on Depeche Mode’s back catalogue with Live Nation and have completed a series of lithographs for the band of their classic sleeves which meant revisiting the original artwork and in some cases remaking it.

These careful remaking of the artworks from Depeche Mode into lithographs by AMP Visual sold out online extremely quickly.

These are 2 merchandise designs were made for Depeche Mode’s Royal Albert Hall show in aid of the Teenage Cancer Trust.

We enjoyed making this very limited edition 12 inch triple vinyl packaging for U2′s Artificial Horizon which is an album of remixes from the band’s career which appears on purple vinyl. The vinyl was only available for a limited time through the band’s own website U2.com.

U2 Duals is a limited edition subscription CD from U2.com for which we designed the packaging and identity and features vocal duets with the likes of Johnny Cash, Willie Nelson, Jay-Z and Rihanna.

In homage to the great Wide Awake In America ep released in 1985, we designed its partner Wide Awake In Europe 12 inch vinyl to the same template – finding evocative photography of the same qualities as the previous ep. This latest ep was limited to only 5,000 copies available through records stores primarily in the US and each sleeve was stamped on the back with a unique number.

We have just finished the packaging for the U2 360° DVD/Blu-Ray project (Deluxe DVD Pack shown) which was a great array of packaging types and promotional material. One of the six packaging formats available is a Super Deluxe Limited Edition box containing plenty of goodies.

From the inception of this project the title was – No Line on the Horizon – it meant many things to us, but mostly it meant the removing of any barriers, a longing to return to a perfect moment, or release. We discovered the beautiful photograph by Hiroshi Sugimoto, ‘Boden Sea, Uttwil’. This velvet image of Sugimoto’s was set very simply in a white surround to make the cover. We added then the equals mark idiom, as a form of title. It sits above the image on a different plane, a different language – that of mathematics – but universally understood nonetheless. The implication of parallel forces is there; of nature and human natures, light and dark, harmony and discord.

We followed through with the rest of the packaging which included photographs of the band by Anton Corbijn taken in Dublin and Fez, Morocco. The packaging also included a special limited edition box set and a 2-disc digipak, for which we devised an interesting folding that always kept the same horizon line throughout, it that also included a folded poster.

“Thank you to AMP Visual, our design heroes. We have never met people who can create images for our music like you guys.”
Danny, Mark and Glen – The Script

AMP Visual designed The Script’s second album release called Science & Faith. Read our blog on the album design.

The Script’s For the First Time single, continued with the illustrative theme of expressive hands.

The Script Science & Faith website was a highly illustrated adaptable format that took it’s look and feel from the album.

The Script Science and Faith album translated across all of the  POS indoor and outdoor campaign.

Here’s just some merchandise designs that AMP Visual have produced for the The Script.

Rewind is an Irish film thriller starring a young Irish actress called Amy Hubermann that we have completed the identity, promotional website and cinema posters for.

www.thepastcannotbeerased.com

AMP Visual approach every project with intense creativity and enthusiasm and are an integral part of our brand teams. Winning the Bord Bia Food & Drink Industry 2011 Award for Branding is a massive achievement for us and is largely due to the very successful partnership we have with AMP Visual. We know we can always rely on AMP Visual to get a world class job done at an affordable price. Having worked with AMP Visual for the past 4 years I’d highly recommend AMP Visual to any client.

Rita Kirwan, Marketing Director Tayto and Hunky Dorys crisps.

For the 20th anniversary of U2 Achtung Baby, we were asked to produce various pieces of promotion for both print advertising for ads and posters and online uses. One of the pieces we did had no identifying band name or album title on it at all, just the by now famous Bono ‘Fly Glasses’ and the lyrics to the song The Fly.

First ever live concert DVD by the Script and a unique souvenir for the legions of fans who saw the band play live last year either on their own headline shows, or on the many UK festivals that they played in 2011. Includes songs from their first two UK number one albums, The Script and Science and Faith.

AMP Visual designed the head-turning Mr Tayto “pimp-my-ride” delivery vans. We worked with the livery company to design and produce these eye-catching larger-than-life vehicles.