The biggest design challenge in Tayto Park was the brief for The Tayto Factory Tour. With an overall objective of injecting fun and energy into the Tayto brand, The Tayto Factory Tour would be FREE to visitors of Tayto Park. AMP Visual were tasked with creating a world class factory tour within a challenging 6 week deadline.
In its first year (2011), the Tayto Factory Tour achieved 154,000 visitors and 26,000 school tours.
The Tayto brand has been in growth since The Tayto Factory Tour opened and is currently showing 3% total brand growth (Nielsen Markettrack Value, September 2011).