AMP Visual

The biggest design challenge in Tayto Park was the brief for The Tayto Factory Tour. With an overall objective of injecting fun and energy into the Tayto brand, The Tayto Factory Tour would be FREE to visitors of Tayto Park. AMP Visual were tasked with creating a world class factory tour within a challenging 6 week deadline.

In its first year (2011), the Tayto Factory Tour achieved 154,000 visitors  and 26,000 school tours.

The Tayto brand has been in growth since The Tayto Factory Tour opened and is currently showing 3% total brand growth (Nielsen Markettrack Value,  September 2011).

A mixture of leisure park and animal sanctuary Tayto Park is located beside the Largo foods factory as a family orientated destination. AMPVisual were brought in to implement the collateral branding and merchandising. An number of items have already been produced as a part of this ongoing project. These have included a range of informational and directorial signage. A media information back. A school information folder as well as a range of posters, restaurant menus and venue stationary. All utilized a fresh, bright, outdoor, wildlife graphic with an appropriately dressed Mr. Tayto as the central figure for the imagery. The venue has already attracted a large audience for its many assets.

Tayto Park is a theme park based outside of Dublin. AMP Visual design and brand manage their ongoing promotional requirements. This folder contained a Tayto Park park guide, illustrated map and a ‘golden’ ticket’ to the park in some cases.

On Tayto Park’s opening, they require a high quality promotional item. This bespoke promotional box contained a ‘dangerously cuddly’ toy and printed material as part of the opening park’s promotional campaign.

Tayto Park have a touring double decker bus. AMP Visual’s branding for the park translated to wrap the entire bus.

Here’s an example of Tayto Park’s retail shop product POS.

AMP Visual approach every project with intense creativity and enthusiasm and are an integral part of our brand teams. Winning the Bord Bia Food & Drink Industry 2011 Award for Branding is a massive achievement for us and is largely due to the very successful partnership we have with AMP Visual. We know we can always rely on AMP Visual to get a world class job done at an affordable price. Having worked with AMP Visual for the past 4 years I’d highly recommend AMP Visual to any client.

Rita Kirwan, Marketing Director Tayto and Hunky Dorys crisps.

AMP Visual designed the head-turning Mr Tayto “pimp-my-ride” delivery vans. We worked with the livery company to design and produce these eye-catching larger-than-life vehicles.