AMP Visual

We enjoyed making this very limited edition 12 inch triple vinyl packaging for U2′s Artificial Horizon which is an album of remixes from the band’s career which appears on purple vinyl. The vinyl was only available for a limited time through the band’s own website U2.com.

U2 Duals is a limited edition subscription CD from U2.com for which we designed the packaging and identity and features vocal duets with the likes of Johnny Cash, Willie Nelson, Jay-Z and Rihanna.

In homage to the great Wide Awake In America ep released in 1985, we designed its partner Wide Awake In Europe 12 inch vinyl to the same template – finding evocative photography of the same qualities as the previous ep. This latest ep was limited to only 5,000 copies available through records stores primarily in the US and each sleeve was stamped on the back with a unique number.

We have just finished the packaging for the U2 360° DVD/Blu-Ray project (Deluxe DVD Pack shown) which was a great array of packaging types and promotional material. One of the six packaging formats available is a Super Deluxe Limited Edition box containing plenty of goodies.

From the inception of this project the title was – No Line on the Horizon – it meant many things to us, but mostly it meant the removing of any barriers, a longing to return to a perfect moment, or release. We discovered the beautiful photograph by Hiroshi Sugimoto, ‘Boden Sea, Uttwil’. This velvet image of Sugimoto’s was set very simply in a white surround to make the cover. We added then the equals mark idiom, as a form of title. It sits above the image on a different plane, a different language – that of mathematics – but universally understood nonetheless. The implication of parallel forces is there; of nature and human natures, light and dark, harmony and discord.

We followed through with the rest of the packaging which included photographs of the band by Anton Corbijn taken in Dublin and Fez, Morocco. The packaging also included a special limited edition box set and a 2-disc digipak, for which we devised an interesting folding that always kept the same horizon line throughout, it that also included a folded poster.

For the 20th anniversary of U2 Achtung Baby, we were asked to produce various pieces of promotion for both print advertising for ads and posters and online uses. One of the pieces we did had no identifying band name or album title on it at all, just the by now famous Bono ‘Fly Glasses’ and the lyrics to the song The Fly.