21 Dec - 2018
Pop In The Age Of Experience
The U2 album Pop 21 years on, and why good design is important. The U2 conference is an event that takes place every 5 years paying tribute to U2; bringing together students, scholars, fans, critics, authors and historians to appreciate...
5 Oct - 2018
Long Live the Poster Revolution!
One of the best selling t-shirts of the U2.IE 2018 European Tour was a shirt with a megaphone accompanied by a city name; a custom t-shirt for each location of the tour. We thought it might be a good idea...
27 Aug - 2018
U2 THE JOSHUA TREE ALBUM BOX SET DESIGN AWARD WINNER
Many people remember when they first heard U2’s The Joshua Tree album. Their ascent had been steady, from new wave newcomers to must-see live act, a reputation cemented by 1985’s Live Aid. Two years later, they launched The Joshua Tree...
29 May - 2018
Branding a National Treasure – Tayto Crisps
With Summer about to take hold out in Tayto Park we took time out to have a look back at some of the work we’ve created for one of Irelands best known brands TAYTO. It all started with a best...
20 Feb - 2018
THE SCRIPT – FREEDOM CHILD, ALBUM DESIGN CAMPAIGN
To coincide with The Script’s current European tour and following on from their cracking sold-out Dublin shows, we put together this creative review which gives you an insight into the recent launch of their new album Freedom Child. Download...
19 Sep - 2016
U2 iNNOCENCE + eXPERIENCE DVD Packaging Design
When a lightbulb from a desk lamp turned into a DVD cover Just a couple of songs into the U2 iNNOCENCE + eXPERIENCE show, the stage is illuminated by a single glowing larger-than-life-size lightbulb. It evokes a light without a...
7 Jan - 2016
A FEW OF OUR FAVOURITE THINGS
In Amp Visual’s continuing blog where we dig out items from our design archive – the ‘accidents’, the oddities, the leftovers or the strangely cool that usually don’t see the light of day. These items are usually some of our...
11 Dec - 2015
INSIDE OF U2’s HEADS
The Dadaists coined the term “photomontage” around 1918 in Berlin. It’s an art-form arriving from collaging photographs with mixed media that found a home in the powerful propaganda of the Soviets. Nowadays, the process is more commonly known as digital...
17 Nov - 2015
GOIN’ OL’ SCHOOL
Because you can, we recently updated our We Transfer screens. It allowed us to dust off the Duct Tape and a can of spray paint. We Transfer is btw, a fab cloud-based service for transferring those ginormously humongous type files...
2 Sep - 2015
U2 iNNOCENCE + eXPERIENCE TOUR BOOK DESIGN
REFLECTING INNOCENCE AND EXPERIENCE The U2.IE tour is based around songs from the current album Songs Of Innocence, an album whose themes include the band's present selves reflecting on their past and how it makes them who they are today....
29 Aug - 2015
A FEW OF OUR FAVOURITE THINGS
DAMAGED GOODS AMP Visual regularly post recent projects that we’ve designed, by way of showing off our wares so to speak and sometimes we show items from our design archives that are still favourites of ours. Occasionally though, we have...
13 Aug - 2015
CHANGE IS GOOD
The LloydsPharmacy ‘Change Your Health Direction’ is a community engagement aimed at both customers and non-customers alike. It’s a wide-reaching initiative that fits closely with their message of positive living, that aims to help and support people to change one...
13 Aug - 2015
U2 – THE NATURE OF INNOCENCE
U2 Songs Of Innocence Album Cover Design The powerful photograph of Larry Mullen Jnr and his son that makes the cover of U2 Songs Of Innocence has several points of view. Perhaps primarily, it’s a commentary on childhood from the...
12 Feb - 2014
Mr. TAYTO – A BRAND AMBASSADOR
Some brands have a way of capturing an enduring nostalgia through an iconic character. There’s Ronald McDonald, the Michelin Man and the Green Giant amongst others. Thinking about your own brand or company; as your strategy and awareness grows, it becomes even more important to define the...
22 Jan - 2014
U2 AND AMNESTY INTERNATIONAL T-SHIRT DESIGN
AMP Visual's shirt design on behalf of U2 and Amnesty International have been used as part of the Hard Rock Signature Series Collection. AMP Visual are extremely proud of this worthy relationship. Below are the designs and the video displaying...
4 Oct - 2013
TAYTO – NEW FLAVOURS BRANDING CAMPAIGN
ALL DONE IN THE BEST POSSIBLE TASTE AMP Visual’s Campaign for Tayto’s two New Flavours has hit the billboards, as well as the shelves and aisles of shops and supermarkets across the country. Working closely with Níamh O’Shea, Senior Brand...
3 Dec - 2012
U2 – ALBUM COVER SECRETS AND HIDDEN THINGS
Continuing with our occasional blog called U2 x 5, whereby we take 5 related pieces we’ve designed or been involved with for the band and comment on them, we thought we'd share some things we've done for U2 that through...
26 Mar - 2012
THE SCRIPT – Album Design – Show and Tell
It's always a very exciting time for AMP Visual when a big band we're working with, release a big album. This is especially the case when it's the essential, career defining second. The moment that makes or breaks a group....
7 Mar - 2012
U2 x 5 Logos
We've worked with U2 for a long time as their graphic designers and through the years we've made quite a number of design pieces for the band. So we thought we'd do an occasional blog called U2 x 5. The...
24 Nov - 2011
U2 360° Live DVD Box Opening
15 Nov - 2011
ACHTUNG BABY – A LOOK BACK
When I first heard the opening salvo of U2 Achtung Baby and the channel flipping darkly distorted sound of Zoo Station, I literally thought that the CD player had broken, or that the speakers had blown, or that we...
29 Oct - 2011
U2 ACHTUNG BABY: Über Deluxe Box Opening
29 Jun - 2011
HOPE FOR HAITI – Logo Emblem Design Walkthrough
Not many designers relish the late evening call from a client as it invariably means one of two things. It's the client's eleventh hour and the design agency they were previously using hasn't come up with a suitable result (and the...
27 Jun - 2010
MR.TAYTO, The Man Inside The Jacket: Case Study
Tayto crisps has a long and illustrious history, so it was not too big a leap to consider producing a book that looked at the history of this much loved product. As a marketing exercise it was decided that it...