Balcony TV is a popular online video series that features bands performing on balconies from around the world. Though the first episode, shot in Dublin six years ago, had very little to do with music: It was a video created using a half-dozen friends of co. Founder Stephen O’Regan, squished onto a tiny balcony overlooking Dame St., dancing to Diana Ross’ “I’m Coming Out” blaring from a nearby stereo until the song is turned down for a big announcement. A jaunty proclamation—“This is the launch of Balcony TV!”—is followed by the pop of a cork, cheers, and a champagne toast.
To fill subsequent episodes, O’Regan began inviting musician friends too come perform. Suddenly, the balcony started getting contacted from bands all over the country who wanted to come up and play. And this is where O’Regan decided to create a website, BalconyTV.com.
After 2 years online, the BTV team felt their site need to be upgraded and enhanced, so they gave AMP a call. We were given the opportunity to build a whole new brand, from scratch. This required, new logo, merchandise, posters, brand guides and of course, the website.
Six years later, Balcony TV is an international music franchise. Their videos have been watched more than 50 million times and are produced in over forty cities on six continents. From Seoul to Edmonton, each syndicate follows the same blueprint: An independent musician or band performing a song (often acoustically) in a single take. Every one of them on a balcony.