When a stage of the 2007 World Rally Championship rolled into Ireland, the designers & project managers from AMP Visual where at the heart of it. Working as brand guardians for Rally Ireland in staging this worldwide event. For the 2007 stage we designed, produced and managed all aspects of the Rally Ireland visual communications programme. Producing all presentation and promotional material including on-event documentation and branding, merchandising designs and above-the-line advertising as well as the ongoing online presence. Rally Ireland was the largest international sporting event in Ireland in 2007. It was not part of the 2008 schedule, but returned as the 1st round of the championship in 2009. The North-South event was the largest sporting occasion on the island of Ireland with over 250,000 spectators and a TV audience in 180 countries. For the 2009 stage AMP Visual up dated the brand identity for Rally Ireland World Rally Championship and project managed all aspects of the event.
Throughout the North-South region we designed both banner and billboard to highlight the event. Due to demand from fans 20,000 posters were also produced of the billboard design for circulation.
An extensive range of on-event material had to be designed and produced for the event. Working in conjunction with the Rally Ireland Team we managed all aspects of the design, production and logistics. This included a wide range of items from security badges, car passes, Rally Ireland Team management documentation and safety guides for rally teams, media and public.
Every aspect of the Rally Ireland event was an opportunity to reinforce the brand identity and as designated brand guardians we managed the consistent implementation of the Rally Ireland Branding across all visual media. As well as the web presence and print materials this also included car livery, event signage, press conference backdrops, uniforms, badges, car passes, and banners. Branding that went right down to the Finish Ramp.
Rally Ireland is an example of how AMP Visual can work directly with a client, in this case a multi-national organization, to produce a successful end result. What can AMP Visual do for your event?
Contact Richard Whitty
+353 (0) 1 633 76 44