It’s both an honour and a responsibility working with a national institution, like Largo Foods’ Tayto Crisps. AMP Visual were initially commissioned to design and illustrate Mr. Tayto’s biography, ‘The Man Inside The Jacket’. The result was a best-selling book, an award winning marketing campaign and commercial success that has led to further Tayto projects, including the launch of Tayto Park, the Tayto Factory Tour, numerous point of sale items and the multi-media launch of two new flavours. In terms of results, the Factory Tour, which was completed inside 6 weeks, achieved 154,000 visitors and 3% total growth for the brand, in the year it opened. A key element in the success of these projects is the strong, collaborative relationship between AMP Visual and the Largo Foods’ marketing team.
“Winning the Bord Bia Food & Drink Industry 2011 Award for Branding is a massive achievement for us and is largely due to the very successful partnership we have with AMP Visual. We know we can always rely on AMP Visual to get a world class job done at an affordable price.”