With AMP Visual’s unrivalled experience in the music industry, we are always looking at emerging and established artists with whom to build the kind of long-term relationship that has worked so well for U2 and other artists. The opportunity to work with The Script seemed like a chance to develop a strong creative partnership, so we grabbed it with both hands.
AMP’s first encounter with the band didn’t really go as planned. Gary Kelly and Steve Averill saw them rehearse at the Trinity Ball. At the time they were still touring and playing smaller venues with their hugely successful self titled debut album ‘The Script’. We decided to head down and ‘crash’ the rehearsals and hopefully chat to the band themselves when they came off stage. However, things didn’t go to plan. The minute they walked off the stage the band were pounced on by photographers, press people, TV presenters and amid the chaos, were dragged away by their tour managers – probably for some radio show or TV appearance – got in a car and were whisked away.
Subsequently, and unbeknownst to us, we discovered the band had actually intended contacting AMP to speak about work on their second album Science and Faith after all. The band are big fans of our U2 design catalogue through the years. Later that same week, we received a message from management asking us to work up some merchandise for the upcoming Olympia, Dublin gigs. So we started developing a T-Shirt range. One T-Shirt in particular – an illustrated red heart graphic – was a huge success, and still remains their best selling piece of merchandising 5 years on. From this point on AMP have been involved in all the group’s graphic output.
The working process involves getting to the heart of the music, through a series of meeting with the band members. Hearing the unmastered music in the studio and discussing lyrics and themes is central to the creation of a visual representation of the music. AMP Visual worked on the two most recent album campaigns for the Script, Science & Faith and #3, as well as their attendant single releases.
The team went on to design a range of graphics for the website, tour programmes, merchandising and on-screen graphics, as well as the advertising and marketing collateral for Sony Music UK pertaining to each release.