When Alison Stroh identified a gap in the market for a truly healthy snack, her first step was to team up with oncologist Dr. Johannes Coy, to develop a unique range of foods that would provide positive nutrition in a pleasing form. Her next step was to enlist the services of AMP Visual to develop a brand identity that would convey Dr. Coy’s values across a growing range of foodstuffs, which now extends well beyond snacking.
Since 2012 we have been proud to play our part, using the brand guidelines we created to extend the identity across products as diverse as ‘positive sugars’, ‘coconut flour’ and chocolate dipped fruit. The range is available in SuperValu and other chains nationwide, as well as through their website drcoys.ie, designed by – you guessed it – AMP Visual.
“Dr. Coy’s Health Foods Ltd. has worked with AMP Visual since 2012. We are delighted with the strong visual brand identity that AMP has created for Dr. Coy’s. Our design has resonated well with consumers and has elevated our brand across a variety of highly competitive retail channels. AMP are experts in design and have offered professional project management and timely execution on all work to date. We look forward to continued design development together.”
Alison Stroh and Aaron O’Donohoe
Dr. Coy’s Founders
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