Leopold Hotels is a young, vibrant chain of boutique, 4-star hotels in select locations across the UK and mainland Europe. Each premises in Leopold Hotel’s growing portfolio of luxuriously re-fitted hotels is designed to give discerning guests a truly individual and personal experience.

AMP Visual were asked to come up with a distinctive design scheme that would convey the satisfying warmth of the Leopold Hotel experience, with an identity that conveys the idea of a place where fond memories are created.

Using a warm colour palate throughout, we created an elegant, contemporary and timeless logo family that encompassed the overall hotel group, with distinctive iterations for each individual hotel. This integrated system included 6 initial interpretations, allowing each hotel to express its own personality while retaining recognisable DNA from the group brand.

The resulting design was applied across a wide range of items and media, from traditional print to online: stationery, room keys, pre-launch building wraps, exterior signage, a newsletter, an e-zine, two separate websites and 60 other associated pieces of promotional material.

Through the warmth of the identity, all marketing materials have a relaxing tone, with clean lines, a sense of space and subtle colour shifts. In anticipation of future requirements and applications, AMP Visual provided a thorough, clear easy-to-use ‘Hotel Branding Guidelines’ manual to support Leopold Hotels’ marketing personnel and their suppliers.

“AMP Visual really delivered for us on this project. Right from our very first meeting they understood our requirements and delivered a clear and contemporary brand identity fitting the boutique style of Leopold Hotels. The creation of brand guidelines and visual brand tools allowed us to deliver a consistent brand identity across all platforms and touch points. The Leopold Hotel brand has grown since its creation with four Leopold Hotels now open under the PREM Group umbrella.”

Joanna Doyle
Group Sales and Marketing Manager


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AMP Visual Leopold Hotel Graphic Design
Hotel Branding Graphic Design