When we began our relationship, the company was called ‘Doc Morris’, one of Ireland’s largest pharmacy chains with ‘household name’ status. Our challenge was to help re-launch it as ‘LloydsPharmacy’. We devised a communications strategy and followed through with a full multi-media advertising campaign, which was researched, tracked and proven a success. Our strategy, since you ask, was to focus on staff, involving them in every way possible, utilising their power as advocates and ambassadors for the brand.
Since then, we have continued to work successfully with LloydsPharmacy, watching the network grow and prosper. We have produced a breadth of work that has included everything from television, radio and print, to digital advertising and promotions. Logistically, the most significant project we handle on behalf of LloydsPharmacy is in-store point-of-sale. This is generated monthly and comprises all in-store marketing, promotional and sales materials, including window posters, shelf displays, a free product magazine, gondola displays, window graphics and more. All design and artwork is produced to a tight print deadline and distributed to all stores nationwide.
Branding / Brand Strategy and Planning / Package Design / Book Design / Brochure Design / Logo Design / Album Design / Poster Design / Merchandise Design / Web Design / Social Media Design / Marketing Collateral / Environmental / Signage /// Contact AMP Visual