CÚ CHULAINN ROLLER COASTER DESIGN AND BRANDING

As Tayto Park goes from strength to strength it’s fun trying to guess what will come next. In 2015 the most ambitious attraction yet was completed – The Cú Chulainn Roller Coaster. With a top speed of 90km/h this 1,092 metre ride carries up to 700 thrill-seekers per hour, making it Europe’s largest wooden roller coaster.

Our job was to create a brand, a character and a personality for the coaster. It would need to fit alongside the Tayto Park branding but have an identity of its own. AMP Visual developed the brand, designed the logo, coaster cars and social media presence. Perhaps the most exciting part for us, however, was designing the enormous 3D figures astride the entrance. We believe Cú Chulainn would have found it very flattering!


GET IN TOUCH TO SEE WHAT AMP CAN DO FOR YOU

Branding / Brand Strategy and Planning / Package Design / Book Design / Brochure Design / Logo Design / Album Design / Poster Design / Merchandise Design / Web Design / Social Media Design / Marketing Collateral / Environmental / Signage /// Contact AMP Visual

AMP-Visual-Cu_Chulainn_Roller_Coaster_Theme Park Dublin Ireland 04 Roller Coaster Design and Branding
Cú Chulainn Character Model Development Roller Coaster Design and Branding AMP Visual

Character Model Development

Original Modeled Cú Chulain Roller Coaster Design and Branding AMP Visual

Original Modeled Cú Chulainn Characters

AMP-Visual-Cú Chulainn_Roller Coaster Design and Branding AMP Visual

Cú Chulainn Roller Coaster Car Design and Development

Cú Chulainn Roller Coaster Design and Branding AMP Visual Entrance

Cú Chulainn Roller Coaster Entrance

Cú Chulainn Key Ring Merchandise Roller Coaster Design and Branding AMP Visual

Cú Chulainn Key Ring Merchandise

Cú Chulainn T-Shirt Merchandise Roller Coaster Design and Branding AMP Visual

Cú Chulainn Merchandise

Cú Chulainn Signage Sample Theme Park Ireland Roller Coaster Design and Branding AMP Visual

Cú Chulainn Signage Sample

AMP-Visual-Cú Chulainn Signage Sample_Roller Coaster Design and Branding AMP Visual
AMP-Visual-Cú Chulainn Signage Sample_Roller_Coaster_Theme Park Dublin Ireland 02 Roller Coaster Design and Branding AMP Visual